Bow & Hay is a countryside-rooted social media studio born in South West England, working specifically with businesses in rural, village and countryside settings.
We create thoughtful, strategic social media that reflects your business, your setting and your story and builds you a community that lasts beyond trends.
In the stillness of the countryside...
...brands find their voice.
OUR SERVICES /
01
SOCIAL MEDIA MANAGEMENT
02
CONTENT CREATION
03
COMMUNITY BUILDING
04
UGC AND ADS CONTENT CREATION
A considered approach...
No two businesses are the same.
Some need a steady, reliable social media presence, while others are ready for a more strategic and fully managed approach. That’s why Bow & Hay offers three signature packages, each thoughtfully designed to support brands at different stages of growth.
The Field - from £650 per month
The Barn - from £800 per month
The Estate - from £1600 per month
A strong foundation for your online presence
Includes
- Monthly content planning & strategy
- 8–10 posts per month
- Caption writing (SEO focused)
- Light engagement
- Monthly insights
- Feed plan
Consistent content, community building and audience growth
Includes
- Monthly strategy & planning
- 12–16 posts per month
- Reels creation & editing
- Caption writing
- Community engagement
- Monthly reporting
- Feed plan
- 1 content day a month
Complete social media management
Includes
- Full social media management
- 16–20+ posts per month
- Short-form video strategy
- Content direction
- Community management
- Monthly reporting & growth strategy
- Feed plan
- 1 content day a month
- UGC/Influencer management (if applicable)
A MESSAGE FROM EMILY /
Some of the most beautiful brands are tucked away in the countryside and villages across the UK.
Bow & Hay was created to support the kinds of countryside businesses I’ve always admired — the farm shops, makers, cafés, independent brands, rural retreats and luxury estates that give the British countryside its character.
You have a business and a story worth sharing. You deserve thoughtful, beautiful marketing that works for you — just as much as big city brands. You also deserve a partner who is as passionate about the countryside as you are.
With 5 years’ experience managing social media accounts and communities, I’m here to help you share your story, build a community online and create something beautiful.
Whether you’re a small independent business or an established countryside brand, Bow & Hay is here to help you build a distinctive and lasting online presence.
YOUR PROCESS /
1. Discovery
We begin with a discovery call to understand your brand, audience and goals (and get to know each other!) This is where we explore what makes your business unique, and where social media can support your growth.
2. Strategy
Following our discovery, we develop a tailored strategy for your brand. You'll receive a considered proposal and strategy deck outlining our creative direction, content approach, platform focus and growth opportunities.
We refine this together to ensure everything feels aligned, before moving into creation.
3. Creation
We bring your brand to life through thoughtful, high quality content. From visuals to captions, every detail is carefully considered to reflect your identity and resonate with your audience. We focus on content that builds community and serves a purpose, not content that just looks pretty on a feed.
4. Growth & Community Building
Beyond posting, we focus on meaningful growth. We nurture your audience, encourage engagement and build a loyal community that connects with your brand and converts into customers.
